A guided 3-month virtual accelerator designed for calligraphers who dream of turning their craft into a sustainable, profitable, and purposeful creative business.
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β Most calligraphers are taught how to make beautiful work, but not how to build a life around it. As a community, we all begin passionately curious, learning how to make beautiful, rhythmic work and falling in love with the process. But for many, that passion quietly grows into a bigger question: could this become more?
β This programme is for that moment. When youβre ready to explore what it means to build a life around your craft, without rushing it or losing what makes it special. With the right structure, intention, and guidance, calligraphy can grow into a creative practice that empowers both your work and your world.
β Over three months, weβll turn dreaming into direction through insights and conversations on pricing, clients, clarity, and systems for long-term growth, all while staying connected to the joy and authenticity of your craft.
β Think of it as a shared studio space: part learning, part reflection, part hands-on building, guided by real-world experience and limitless passion!Β
Who is this for?
Beginner to intermediate calligraphers who understand the basics of lettering and want to build a strong business foundation from pricing, clients, and systems to identity, confidence, and long-term vision.
Join The WaitlistSo, what's included?
Bi-weekly 1 Hour Live Sessions with Sanjana
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A deep-dive, real-talk training every two weeks covering core areas to reflect on, learn, and address as you move from craft β to market β business alignment.
Bi-weekly Practice Guides & Resources
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Accompanying each live session, enjoy weekly guided exercises to reflect, plan, and implement your goals.
Visiting Guest Masterclass: Creative Entrepreneurship
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Enjoy bonus masterclasses by leaders across India and hear directly from seasoned experts on how to navigate creative entrepreneurship.
Monthly Studio Roundtables & Portfolio Reviews
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Once a month, we gather in small groups for studio-style roundtables for a slower, more conversational space for feedback, guidance, and exchange.
WhatsApp Community
A supportive cohort of peers for daily connection, collaboration, and accountability as you build your practice and businesses together. Celebrate small-wins, share resources, and build new, supportive relationships.
Certification of Completion
At the end of the programme, participants receive a certificate acknowledging their completion of the 3-month Passion to Paid: Business of Calligraphy course by The Bombay Lettering Company.
Here’s a sneak peek of what will be covered!
Finding Your Niche & Signature Offering
Marketing Yourself: Portfolios and What Actually Matters
Understanding the Indian Market for Calligraphy
Operations & Systems of Power: Workflows, tools, and templates
Sustainable Scaling: Pricing & Positioning
Client Relationships 101: How to find, maintain, and grow your clientele smartly
Passion to Paid
Join The Waitlist
Hear from our Students
Diya Mathew
Kochi, India
Sanjana has single-handedly been responsible for popularizing calligraphy in India. Sanjana conducts fantastic, top-notch workshops, where the course material is superlative, the sessions informative and engaging, and of great value. She is truly India’s calligraphy queen: talented, focused, respected, and oh so kind!.
Subha Paul
Delhi, India
The information that's provided in Sanjan's workshop is very thoughtfully planned & complied. I was in awe with her style of teaching. She is very patient & kind towards her students. Her quick response to every query be it online or offline is just something I really appreciate.
Zainab Hussain Ezzi
Chennai, India
"A teacher takes a hand, opens a mind & touches a heart. But Sanjana you have just taken my soul. I have fallen in love with you and your style. Your way of training is crystal clear. Of course, we are left with no doubts and lots of practice to get up to your standard.
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